5.0/5.0 from 40+ projects
UX strategy for SaaS products that have outgrown their design
Your product grew. Your design didn't keep up. I help SaaS teams fix what's holding users back — without starting over.
What teams say after working together
“Vitaly understands how to improve complex SaaS products without unnecessary redesigns.”
I highly recommend Vitaly to any product team seeking an experienced designer who understands both user and business needs.
Edward Tark
Product Manager at Textmagic
“He doesn’t just “make it look nice” - he thinks through how a feature should work”
Textmagic, where we worked together, is a pretty complex product with lots of sections, edge cases, and logic - and Vitaly handled these complex tasks great.
Irene Avdus
Product Manager at Textmagic
“Vitaly has a strong product mindset and knows how to simplify complex SaaS systems.”
Instead of pushing visual changes for their own sake, he helped us improve clarity, usability, and long-term maintainability of the product.
Marta van Dijk
Product Manager at CallFactory
“Vitaly thinks strategically, always considering the bigger picture and the long-term impact”
I was working with Vitaly for over a decade, and throughout these years, I've been consistently impressed by his ability to shape and drive the product vision.
Dmitri Stanulevich
VP of Engineering at Textmagic
“Our macOS app became much clearer after the research and design work Vitaly did for us.”
For our macOS app, the dashboard was a tricky area. After Vitaly’s research and design work, it finally started to feel native, focused, and aligned.
Jack McIntire
Aqua Voice
Co-founder at Aqua Voice
We needed help with a complex SaaS product, and Vitaly brought clarity without overcomplicating things.
Working with Vitaly helped us rethink our product structure, simplify key flows, and move forward without a risky or unnecessary redesign.
Josh Barker
CEO at CIL
“Having Vitaly as a part-time product designer made a real difference in how the product evolved.”
Vitaly joined us part-time and quickly became part of the product process, contributing thoughtful UX improvements for existing features.
Emmanuel Gad
Product owner at Adalysis
“The platform benefited a lot from Vitaly’s product thinking and system-level approach to usability.”
While working with us, Vitaly helped improve usability across our product, always thinking beyond individual screens and considering the overall system.
Hired by Andrew Hopper
WEGO Health
CTO at WEGO Health
Design evolution in practice
Limepay Fintech SaaS
Transformed a growing fintech platform into a clearer, structured system supporting better financial tracking and team efficiency.
Messenger iOS app
Improved the iOS messaging experience by simplifying structure, refining interactions, and supporting faster communication tasks.
Automation flow
Designed a scalable automation builder, turning a basic workflow feature into a structured, flexible system for advanced use cases.
How I help SaaS teams move forward
UX audit
A structured review of your existing product to uncover usability issues, structural gaps, and opportunities to fix it.
Product design
Focused product design support for SaaS teams improving existing systems, not starting from scratch.
CRO design
Improving key flows and decision points to increase clarity, reduce friction, and support measurable product growth.
Design system
Turning inconsistent interfaces into structured systems with clear components, patterns, and long-term scalability.
Hi, I’m Vitaly Stepanenko - a product designer with 10+ years of experience working on SaaS and B2B tools. I’ve worked as a freelancer, inside product teams, and as a senior designer on complex systems.
Why I work the way I do
Hi, I’m Vitaly Stepanenko - a product designer with 10+ years of experience working on SaaS and B2B tools. I’ve worked as a freelancer, inside product teams, and as a senior designer on complex systems.
What I focus on today is design evolution — not revolution. I help teams improve what's already working, fix what isn't, and avoid the expensive mistake of rebuilding things that didn't need rebuilding.
Common questions
Something feels off in your product?
You don't need a brief or a budget ready. Just tell me what's going on — I'll tell you honestly if and how I can help.
5.0/5.0 from 40+ projects
UX strategy for SaaS products that have outgrown their design
Your product grew. Your design didn't keep up. I help SaaS teams fix what's holding users back — without starting over.
Products I've helped evolve
What teams say after working together
“Vitaly understands how to improve complex SaaS products without unnecessary redesigns.”
I highly recommend Vitaly to any product team seeking an experienced designer who understands both user and business needs.
Edward Tark
Product Manager at Textmagic
“He doesn’t just “make it look nice” - he thinks through how a feature should work”
Textmagic, where we worked together, is a pretty complex product with lots of sections, edge cases, and logic - and Vitaly handled these complex tasks great.
Irene Avdus
Product Manager at Textmagic
“Vitaly has a strong product mindset and knows how to simplify complex SaaS systems.”
Instead of pushing visual changes for their own sake, he helped us improve clarity, usability, and long-term maintainability of the product.
Marta van Dijk
Product Manager at CallFactory
“Vitaly thinks strategically, always considering the bigger picture and the long-term impact”
I was working with Vitaly for over a decade, and throughout these years, I've been consistently impressed by his ability to shape and drive the product vision.
Dmitri Stanulevich
VP of Engineering at Textmagic
“Our macOS app became much clearer after the research and design work Vitaly did for us.”
For our macOS app, the dashboard was a tricky area. After Vitaly’s research and design work, it finally started to feel native, focused, and aligned.
Jack McIntire
Co-founder at Aqua Voice
We needed help with a complex SaaS product, and Vitaly brought clarity without overcomplicating things.
Working with Vitaly helped us rethink our product structure, simplify key flows, and move forward without a risky or unnecessary redesign.
Josh Barker
CEO at CIL
“Having Vitaly as a part-time product designer made a real difference in how the product evolved.”
Vitaly joined us part-time and quickly became part of the product process, contributing thoughtful UX improvements for existing features.
Emmanuel Gad
Product owner at Adalysis
“The platform benefited a lot from Vitaly’s product thinking and system-level approach to usability.”
While working with us, Vitaly helped improve usability across our product, always thinking beyond individual screens and considering the overall system.
Andrew Hopper
CTO at WEGO Health
Design evolution in practice
Limepay Fintech SaaS
Transformed a growing fintech platform into a clearer, structured system supporting better financial tracking and team efficiency.
Messenger iOS app
Improved the iOS messaging experience by simplifying structure, refining interactions, and supporting faster communication tasks.
Automation flow
Designed a scalable automation builder, turning a basic workflow feature into a structured, flexible system for advanced use cases.
How I help SaaS teams move forward
UX audit
A structured review of your existing product to uncover usability issues, structural gaps, and opportunities to fix it.
Product design
Focused product design support for SaaS teams improving existing systems, not starting from scratch.
CRO design
Improving key flows and decision points to increase clarity, reduce friction, and support measurable product growth.
Design system
Turning inconsistent interfaces into structured systems with clear components, patterns, and long-term scalability.
I use custom aproach for each of my client, so each client uniqness will be count. To start collaboration - please book a free call or contact with me in comfortable for you way.
Why I work the way I do
I'm Vitaly — a product designer who spent 10 years inside a single SaaS product, watching it grow from a simple SMS tool into a platform serving 25,000+ customers. I know what happens when features pile up faster than design decisions do.
What I focus on today is design evolution — not revolution. I help teams improve what's already working, fix what isn't, and avoid the expensive mistake of rebuilding things that didn't need rebuilding.
My journey
Started as junior UX designer
2011
2012
Freelance work with SaaS and B2B products
Today
Founder of Zamaley Design Studio, focused on audits and product improvements
Senior Product Designer at Textmagic
2015
Common questions
Something feels off in your product?
You don't need a brief or a budget ready. Just tell me what's going on — I'll tell you honestly if and how I can help.